The Next Web: Products – Adobe Apollo
Adobe gave a short introduction of their new product Apollo. They did not fully explain it and went on to present the Adobe Media Player.
With this media player they will directly compete with ITunes & Windows Media Player. Using the offline capabilities of Apollo they demonstrated different features of the new player. The most interesting feature was the product placements. Content providers could add products to video’s. If a product is shown in the video, customer can click on a small icon and immediately buy this product – even though there is no internet connection. The order will be passed to the shop when the user connects to the internet again.
Adobe is releasing this product together with Apollo on the Max confence later this year. They are trying to use the momentum of the media player to push their new platform Apollo. Besides the media player, they are also working with partners (eBay) to have a large number of good consumer applications ready by September.
Just when we gave up on the desktop….
